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Our Editorial Team

Meet the experienced specialists, technology researchers, and virtual assistant consultants behind our practical guides, tutorials, and industry insights.

✦ TRUSTED EXPERTISE

Writers with Real-World Experience

Every guide on ZoneSwitch is written and vetted by hands-on professionals who measure success by one simple test: whether you can resolve your problem first time.

Matt

Matt

Printer & Hardware Specialist

48 articles
Writes on: printer, scanner and computer-peripheral fixes, Windows, Mac and phone printing, UK broadband hubs.

Matt turns confusing printer and computer-peripheral problems into clear, step-by-step fixes that anyone can follow. He holds a master's degree in Applied Computer Science and is currently pursuing a PhD at the University of Manchester, and for the past seven years he has written practical solutions, drawn from his own hands-on experience, for readers who don't speak the jargon professionals use. Matt has worked with Zoneswitch for ten years, and he still measures every guide by one simple test: whether a reader can fix the problem on their own, first time.

Chun N

Chun N

Lead VA Operations & Marketing

1 article
Writes on: what clients get from a virtual assistant, sales, marketing and lead generation, measuring VA impact, AI plus human VA support.

Chun N leads a team of 25 virtual assistants at Zoneswitch and has spent more than ten years helping businesses turn effort into growth. With a degree and a master's in International Business from Cardiff University and a grounding in complex supply chain models, he has worked across sales, door-to-door marketing and digital marketing, and now manages advertising budgets of around £750,000 for revenue and lead generation. He has looked after more than 45 client accounts and has been named the organisation's top performer five years running, yet his focus stays on each client's long-term profitability.

Kew Al

Kew Al

Client Onboarding & Operations Lead

1 article
Writes on: hiring and onboarding a VA, and VA articles for travel, real estate, hospitality and e-commerce.

Kew Al makes sure every new Zoneswitch client starts on the right foot, with onboarding built around what their business actually needs. He holds a master's degree from the University of Melbourne and a degree from La Trobe University, and has managed brands across the US, UK, France, Australia, Abu Dhabi, Dubai, Indonesia and Thailand, in travel, real estate, hospitality and e-commerce. He leads a team of seven specialists in content writing, marketing strategy, email marketing and data entry, and knows clients choose Zoneswitch for quality, security and a team that is ready for change.

Mike

Mike

Corporate Strategy & Legal Specialist

16 articles
Writes on: executive VAs, UK GDPR and data protection, AI used safely, and VA articles for solicitors, accountants, financial advisers, insurance and mortgage brokers, construction and corporate industries.

Mike brings senior corporate experience across the UK, Spain, Czechia, Poland, Dubai, Canada, the US, Thailand, Malaysia and Singapore to his writing on how businesses adapt to modern solutions. Across automotive, hospitality and corporate communications, he has worked for companies including McCann, Publicis Groupe, Amazon, Puffy, CARS24, Carmudi, Alba Cars and MIH Group (part of Naspers), managing brands such as Nike, leading media and PR relations, brand presentations and venture capital meetings. A qualified lawyer, Mike writes detailed industry reports with a close eye on digital security and data protection law, and supports clients with legal due diligence and work-process audits.

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